The Future of Mobile Apps | Apperian


There seem to be a few factors contributing to the divide in mobile app adoption between consumer and corporate audiences. One of the chief reasons behind low adoption is related to mobile app security, privacy concerns, and ease of access. As we noted in a recent post on the topic, 22% of U.S. consumers cite privacy as their greatest concern with using mobile apps, according to a 2013 study by TRUSTe.

The Future of Mobile Apps | Apperian.

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