Business social networking is not a fad. In fact, social network marketing is one of the most exciting ways for businesses to promote their ideas, products or services.
Studies reveal that, while people may trust direct advertisements, more than five times as many people would act upon a product recommendation from a friend or acquaintance instead.
This is where social business networking shows its power. It enables word-of-mouth advertising to spread over the internet through networks of people all over the globe. If people like the information that you share or the products that you sell…they will tell their friends. With online social networking, that could reach a large number of people very quickly.