This book “Interactive communications- strategy and knowledge”reviews the role
of the new interactive media and how it supports thetechnological platforms of
knowledge management and strategy.
We are describing the problems and challenges to the
society andorganizations for developing new approaches to
the communicationsknowledge and using effectively a new
interactive technology as wellas social networks, tagging,
second life, web 2.0, web 3,0; interactivemapping and