First step in strategic communications planning: Communications audits


First step in strategic communications planning: Communications audits.

Make a list

Once you have this list, add some details for each item (create a grid):

  • Time frame
  • Audience/Purpose (who you’re trying to reach and what you want them to do after receiving your communication)
  • Reach (e.g. how many publications are printed and distributed/how many you have left in your storeroom; how many facebook fans you have; how many people receive your email newsletters; how many twitter followers; web visitors, etc.)
  • Cost (real cost, not what you budgeted)
  • Staff time (note whether staff time investment in this communication is intensive, moderate, or small)
  • Any known return on investment/ROI
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