First step in strategic communications planning: Communications audits
First step in strategic communications planning: Communications audits.
Make a list
Once you have this list, add some details for each item (create a grid):
- Time frame
- Audience/Purpose (who you’re trying to reach and what you want them to do after receiving your communication)
- Reach (e.g. how many publications are printed and distributed/how many you have left in your storeroom; how many facebook fans you have; how many people receive your email newsletters; how many twitter followers; web visitors, etc.)
- Cost (real cost, not what you budgeted)
- Staff time (note whether staff time investment in this communication is intensive, moderate, or small)
- Any known return on investment/ROI
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