Communication and knowledge management

Strategic communication

August 21, 2011 at 9:37 am (strategic communications) (strategic com)

 Strategic communications are oriented towards orchestration and synchronization of actions, words and images in order to achieve the desired effect. Successful strategic communication means integrated actions and messages and clear leadership behavior.Main principles:

• Building confidence, respect for the truth;
• Active dialogue and multilateral exchange of ideas;
• Understanding, knowledge of others;
• Active using interactive technologies;
• Single-effort integration and coordination;
• Responsibility-selected audience, message, time, location;
• Effectiveness-striving desired state;
• Continuous-analysis, planning, execution, Rate;
•  Leaders are the driving force of strategic communications, they must put communications at the heart of every action.

 


 

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